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Market Research Analysts and Marketing Specialists

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Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.

Sample of reported job titles: Business Development Specialist, Communications Specialist, Demographic Analyst, Market Analyst, Market Research Analyst, Market Research Consultant, Market Research Specialist, Market Researcher

Also see: Search Marketing Strategists

View report: Summary  Details  Custom  My Next MoveEasy Read  My Next Move for VeteransVeterans  Mi Próximo PasoEspañol

Tasks  |  Technology Skills  |  Tools Used  |  Knowledge  |  Skills  |  Abilities  |  Work Activities  |  Detailed Work Activities  |  Work Context  |  Job Zone  |  Education  |  Credentials  |  Interests  |  Work Styles  |  Work Values  |  Related Occupations  |  Wages & Employment  |  Job Openings  |  Additional Information

Tasks

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  • Prepare reports of findings, illustrating data graphically and translating complex findings into written text.See more occupations related to this task.
  • Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product demand.See more occupations related to this task.
  • Conduct research on consumer opinions and marketing strategies, collaborating with marketing professionals, statisticians, pollsters, and other professionals.See more occupations related to this task.
  • Measure and assess customer and employee satisfaction.See more occupations related to this task.
  • Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.See more occupations related to this task.
  • Measure the effectiveness of marketing, advertising, and communications programs and strategies.See more occupations related to this task.
  • Seek and provide information to help companies determine their position in the marketplace.See more occupations related to this task.
  • Forecast and track marketing and sales trends, analyzing collected data.See more occupations related to this task.
  • Gather data on competitors and analyze their prices, sales, and method of marketing and distribution.See more occupations related to this task.
  • Monitor industry statistics and follow trends in trade literature.See more occupations related to this task.
  • Attend staff conferences to provide management with information and proposals concerning the promotion, distribution, design, and pricing of company products or services.See more occupations related to this task.
  • Direct trained survey interviewers.See more occupations related to this task.
  • Develop and implement procedures for identifying advertising needs.See more occupations related to this task.

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Technology Skills

Show fewer All 38 displayed     Show 6 tools used
  • Analytical or scientific software — IBM SPSS Statistics Hot technology ; Minitab Hot technology ; SAS Hot technology ; The MathWorks MATLAB Hot technology (see all 22 examples)See more occupations related to this technology.
  • Business intelligence and data analysis software — IBM Cognos Impromptu Hot technology ; MicroStrategy Hot technology ; Oracle Business Intelligence Enterprise Edition Hot technology ; Qlik Tech QlikView Hot technology (see all 5 examples)See more occupations related to this technology.
  • Categorization or classification software — Map MakerSee more occupations related to this technology.
  • Cloud-based data access and sharing software — Dropbox; Google Drive Hot technology ; Microsoft SharePoint Hot technology ; SlackSee more occupations related to this technology.
  • Content workflow software — Adxstudio, for MicrosoftSee more occupations related to this technology.
  • Customer relationship management CRM software — Blackbaud The Raiser’s Edge; Insightful Corporation Confirmit; Oracle Eloqua; Salesforce software Hot technology (see all 8 examples)See more occupations related to this technology.
  • Data base management system software — Apache Hadoop Hot technology ; Apache Hive Hot technology ; Apache Pig Hot technology ; Teradata Database Hot technologySee more occupations related to this technology.
  • Data base reporting software — SAP Crystal Reports Hot technologySee more occupations related to this technology.
  • Data base user interface and query software — Airtable; Amazon Redshift Hot technology ; Microsoft SQL Server Hot technology ; MySQL Hot technology (see all 14 examples)See more occupations related to this technology.
  • Data mining software — Cytel Software XLMiner; Google Analytics Hot technology ; NCR Teradata Warehouse Miner; Oracle Darwin (see all 5 examples)See more occupations related to this technology.
  • Desktop publishing software — Adobe Systems Adobe InDesign Hot technology ; LogiXML Ad-HOC; Microsoft Publisher; Sawtooth SSI WebSee more occupations related to this technology.
  • Development environment software — Adobe Systems Adobe ActionScript; Microsoft Visual Basic Hot technology ; Microsoft Visual Basic for Applications VBA Hot technologySee more occupations related to this technology.
  • Document management software — Adobe Systems Adobe Acrobat Hot technologySee more occupations related to this technology.
  • Electronic mail software — IBM Notes Hot technology ; Microsoft Outlook Hot technologySee more occupations related to this technology.
  • Enterprise resource planning ERP software Hot technology — Microsoft Dynamics Hot technology ; NetSuite ERP Hot technology ; Oracle Hyperion Hot technology ; Oracle PeopleSoft Hot technology (see all 7 examples)See more occupations related to this technology.
  • Expert system software — Digivey software (expert system feature)See more occupations related to this technology.
  • Financial analysis software — Delphi Technology; Financial planning softwareSee more occupations related to this technology.
  • Geographic information system — ESRI ArcGIS software Hot technologySee more occupations related to this technology.
  • Graphics or photo imaging software — Adobe Systems Adobe Creative Cloud Hot technology ; Adobe Systems Adobe Illustrator Hot technology ; Adobe Systems Adobe Photoshop Hot technology ; SmugMug Flickr Hot technology (see all 7 examples)See more occupations related to this technology.
  • Information retrieval or search software — Factiva; LexisNexis; Mintel Reports; Verispan Patient Parameters (see all 9 examples)See more occupations related to this technology.
  • Instant messaging software — GroupMeSee more occupations related to this technology.
  • Internet browser software — Web browser softwareSee more occupations related to this technology.
  • Network conferencing software — LogMeIn GoToWebinarSee more occupations related to this technology.
  • Object or component oriented development software — R Hot technologySee more occupations related to this technology.
  • Office suite software — Microsoft Office Hot technologySee more occupations related to this technology.
  • Operating system software — Apple macOS Hot technology ; Red Hat Enterprise Linux Hot technologySee more occupations related to this technology.
  • Point of sale POS software — Digivey software (point of sale feature)See more occupations related to this technology.
  • Presentation software — Apple Keynote; Google Slides; Microsoft PowerPoint Hot technologySee more occupations related to this technology.
  • Process mapping and design software — Microsoft Visio Hot technologySee more occupations related to this technology.
  • Project management software — Basecamp; ClassApps SelectSurveyASP; Microsoft Project Hot technology ; Perseus SurveySolutionsSee more occupations related to this technology.
  • Sales and marketing software — Google AdWords Hot technology ; HubSpot software Hot technology ; Marketo Marketing Automation Hot technologySee more occupations related to this technology.
  • Spreadsheet software — Microsoft Excel Hot technologySee more occupations related to this technology.
  • Transaction security and virus protection software — Symantec Hot technologySee more occupations related to this technology.
  • Video conferencing software — LogMeIn GoToMeeting; ZoomSee more occupations related to this technology.
  • Video creation and editing software — Adobe Systems Adobe After Effects Hot technology ; Loom; WeVideo; YouTube Hot technology (see all 5 examples)See more occupations related to this technology.
  • Web page creation and editing software — Adobe Systems Adobe Dreamweaver; Facebook Hot technology ; LinkedIn Hot technology ; Social media sites Hot technology (see all 5 examples)See more occupations related to this technology.
  • Web platform development software — Cascading style sheets CSS Hot technology ; Drupal Hot technology ; Hypertext markup language HTML Hot technology ; PHP Hot technology (see all 7 examples)See more occupations related to this technology.
  • Word processing software — 3M Post-it App; Evernote; Google Docs Hot technology ; Microsoft Word Hot technologySee more occupations related to this technology.

Hot technology Hot Technology — a technology requirement frequently included in employer job postings.

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Knowledge

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  • English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.See more occupations related to this knowledge.
  • Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.See more occupations related to this knowledge.
  • Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.See more occupations related to this knowledge.
  • Mathematics — Knowledge of arithmetic, algebra, geometry, calculus, statistics, and their applications.See more occupations related to this knowledge.
  • Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.See more occupations related to this knowledge.
  • Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.See more occupations related to this knowledge.
  • Administrative — Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.See more occupations related to this knowledge.
  • Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.See more occupations related to this knowledge.
  • Sociology and Anthropology — Knowledge of group behavior and dynamics, societal trends and influences, human migrations, ethnicity, cultures, and their history and origins.See more occupations related to this knowledge.
  • Psychology — Knowledge of human behavior and performance; individual differences in ability, personality, and interests; learning and motivation; psychological research methods; and the assessment and treatment of behavioral and affective disorders.See more occupations related to this knowledge.
  • Economics and Accounting — Knowledge of economic and accounting principles and practices, the financial markets, banking, and the analysis and reporting of financial data.See more occupations related to this knowledge.

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Skills

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  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.See more occupations related to this skill.
  • Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.See more occupations related to this skill.
  • Writing — Communicating effectively in writing as appropriate for the needs of the audience.See more occupations related to this skill.
  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.See more occupations related to this skill.
  • Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.See more occupations related to this skill.
  • Speaking — Talking to others to convey information effectively.See more occupations related to this skill.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.See more occupations related to this skill.
  • Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.See more occupations related to this skill.
  • Mathematics — Using mathematics to solve problems.See more occupations related to this skill.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.See more occupations related to this skill.
  • Persuasion — Persuading others to change their minds or behavior.See more occupations related to this skill.
  • Social Perceptiveness — Being aware of others’ reactions and understanding why they react as they do.See more occupations related to this skill.
  • Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.See more occupations related to this skill.
  • Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.See more occupations related to this skill.
  • Coordination — Adjusting actions in relation to others’ actions.See more occupations related to this skill.
  • Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.See more occupations related to this skill.
  • Time Management — Managing one’s own time and the time of others.See more occupations related to this skill.

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Abilities

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  • Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).See more occupations related to this ability.
  • Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.See more occupations related to this ability.
  • Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).See more occupations related to this ability.
  • Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.See more occupations related to this ability.
  • Oral Expression — The ability to communicate information and ideas in speaking so others will understand.See more occupations related to this ability.
  • Written Comprehension — The ability to read and understand information and ideas presented in writing.See more occupations related to this ability.
  • Written Expression — The ability to communicate information and ideas in writing so others will understand.See more occupations related to this ability.
  • Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).See more occupations related to this ability.
  • Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.See more occupations related to this ability.
  • Speech Clarity — The ability to speak clearly so others can understand you.See more occupations related to this ability.
  • Near Vision — The ability to see details at close range (within a few feet of the observer).See more occupations related to this ability.
  • Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.See more occupations related to this ability.
  • Mathematical Reasoning — The ability to choose the right mathematical methods or formulas to solve a problem.See more occupations related to this ability.
  • Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.See more occupations related to this ability.
  • Speech Recognition — The ability to identify and understand the speech of another person.See more occupations related to this ability.
  • Number Facility — The ability to add, subtract, multiply, or divide quickly and correctly.See more occupations related to this ability.
  • Flexibility of Closure — The ability to identify or detect a known pattern (a figure, object, word, or sound) that is hidden in other distracting material.See more occupations related to this ability.

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Work Activities

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  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.See more occupations related to this activity.
  • Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.See more occupations related to this activity.
  • Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.See more occupations related to this activity.
  • Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.See more occupations related to this activity.
  • Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.See more occupations related to this activity.
  • Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.See more occupations related to this activity.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.See more occupations related to this activity.
  • Communicating with People Outside the Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.See more occupations related to this activity.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.See more occupations related to this activity.
  • Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.See more occupations related to this activity.
  • Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.See more occupations related to this activity.
  • Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.See more occupations related to this activity.
  • Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.See more occupations related to this activity.
  • Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.See more occupations related to this activity.
  • Providing Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.See more occupations related to this activity.
  • Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.See more occupations related to this activity.
  • Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.See more occupations related to this activity.
  • Judging the Qualities of Objects, Services, or People — Assessing the value, importance, or quality of things or people.See more occupations related to this activity.
  • Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.See more occupations related to this activity.
  • Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.See more occupations related to this activity.
  • Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.See more occupations related to this activity.
  • Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.See more occupations related to this activity.
  • Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.See more occupations related to this activity.
  • Monitoring Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.See more occupations related to this activity.
  • Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.See more occupations related to this activity.
  • Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.See more occupations related to this activity.
  • Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.See more occupations related to this activity.

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Detailed Work Activities

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  • Prepare research reports.See more occupations related to this activity.
  • Analyze consumer trends.See more occupations related to this activity.
  • Conduct surveys in organizations.See more occupations related to this activity.
  • Establish business management methods.See more occupations related to this activity.
  • Measure effectiveness of business strategies or practices.See more occupations related to this activity.
  • Analyze market conditions or trends.See more occupations related to this activity.
  • Gather organizational performance information.See more occupations related to this activity.
  • Analyze industry trends.See more occupations related to this activity.
  • Monitor business indicators.See more occupations related to this activity.
  • Discuss business strategies, practices, or policies with managers.See more occupations related to this activity.
  • Supervise employees.See more occupations related to this activity.
  • Develop business or market strategies.See more occupations related to this activity.

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Work Context

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  • Electronic Mail — 100% responded “Every day.”See more occupations related to this work context.
  • Spend Time Sitting — 65% responded “Continually or almost continually.”See more occupations related to this work context.
  • Telephone — 70% responded “Every day.”See more occupations related to this work context.
  • Freedom to Make Decisions — 57% responded “A lot of freedom.”See more occupations related to this work context.
  • Importance of Being Exact or Accurate — 57% responded “Extremely important.”See more occupations related to this work context.
  • Duration of Typical Work Week — 70% responded “More than 40 hours.”See more occupations related to this work context.
  • Structured versus Unstructured Work — 43% responded “A lot of freedom.”See more occupations related to this work context.
  • Contact With Others — 43% responded “Constant contact with others.”See more occupations related to this work context.
  • Face-to-Face Discussions — 52% responded “Every day.”See more occupations related to this work context.
  • Indoors, Environmentally Controlled — 61% responded “Every day.”See more occupations related to this work context.
  • Time Pressure — 43% responded “Once a week or more but not every day.”See more occupations related to this work context.
  • Work With Work Group or Team — 43% responded “Very important.”See more occupations related to this work context.
  • Letters and Memos — 39% responded “Every day.”See more occupations related to this work context.
  • Impact of Decisions on Co-workers or Company Results — 39% responded “Important results.”See more occupations related to this work context.
  • Deal With External Customers — 30% responded “Extremely important.”See more occupations related to this work context.
  • Coordinate or Lead Others — 35% responded “Very important.”See more occupations related to this work context.
  • Frequency of Decision Making — 36% responded “Once a month or more but not every week.”See more occupations related to this work context.
  • Level of Competition — 35% responded “Moderately competitive.”See more occupations related to this work context.
  • Responsibility for Outcomes and Results — 35% responded “Limited responsibility.”See more occupations related to this work context.

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Job Zone

Title Job Zone Four: Considerable Preparation Needed
Education Most of these occupations require a four-year bachelor’s degree, but some do not.
Related Experience A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
SVP Range (7.0 to < 8.0)

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Education


Percentage of Respondents
Education Level Required
57   Bachelor’s degree
39   Master’s degree
4   Post-baccalaureate certificate

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Credentials

Find Training Find Certifications Find Licenses Apprenticeship.gov

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Interests

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Interest code: IEC   Want to discover your interests? Take the O*NET Interest Profiler at My Next Move.

  • Investigative — Investigative occupations frequently involve working with ideas, and require an extensive amount of thinking. These occupations can involve searching for facts and figuring out problems mentally.See more occupations related to this interest.
  • Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.See more occupations related to this interest.
  • Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.See more occupations related to this interest.

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Work Styles

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  • Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.See more occupations related to this work style.
  • Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.See more occupations related to this work style.
  • Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.See more occupations related to this work style.
  • Integrity — Job requires being honest and ethical.See more occupations related to this work style.
  • Initiative — Job requires a willingness to take on responsibilities and challenges.See more occupations related to this work style.
  • Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.See more occupations related to this work style.
  • Persistence — Job requires persistence in the face of obstacles.See more occupations related to this work style.
  • Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.See more occupations related to this work style.
  • Independence — Job requires developing one’s own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.See more occupations related to this work style.
  • Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.See more occupations related to this work style.
  • Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high-stress situations.See more occupations related to this work style.
  • Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.See more occupations related to this work style.
  • Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.See more occupations related to this work style.
  • Self-Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.See more occupations related to this work style.
  • Concern for Others — Job requires being sensitive to others’ needs and feelings and being understanding and helpful on the job.See more occupations related to this work style.

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Work Values

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  • Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.See more occupations related to this work value.
  • Working Conditions — Occupations that satisfy this work value offer job security and good working conditions. Corresponding needs are Activity, Compensation, Independence, Security, Variety and Working Conditions.See more occupations related to this work value.
  • Support — Occupations that satisfy this work value offer supportive management that stands behind employees. Corresponding needs are Company Policies, Supervision: Human Relations and Supervision: Technical.See more occupations related to this work value.

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Related Occupations

Show fewer All 8 displayed
11-2011.00 Advertising and Promotions Managers Bright Outlook
11-2021.00 Marketing Managers   Bright Outlook Bright Outlook
11-3111.00 Compensation and Benefits Managers
13-1041.07 Regulatory Affairs Specialists
13-1111.00 Management Analysts Bright Outlook
13-1141.00 Compensation, Benefits, and Job Analysis Specialists
19-3022.00 Survey Researchers
27-3031.00 Public Relations Specialists Bright Outlook

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Wages & Employment Trends

Median wages (2020) $31.64 hourly, $65,810 annual
State wages
 
Local wages
  
Employment (2020) 740,900 employees
Projected growth (2020-2030) Much faster than average (15% or higher) Much faster than average (15% or higher)
Projected job openings (2020-2030) 96,000
State trends
 
Top industries (2020)
Professional, Scientific, and Technical Services
Finance and Insurance

Source: Bureau of Labor Statistics 2020 wage data external site and 2020-2030 employment projections external site. “Projected growth” represents the estimated change in total employment over the projections period (2020-2030). “Projected job openings” represent openings due to growth and replacement.

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Job Openings on the Web

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Sources of Additional Information

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Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

  • American Association for Public Opinion Research external site
  • American Bankers Association external site
  • American Marketing Association external site
  • Association of Independent Information Professionals external site
  • Insights Association external site
  • News Media Alliance external site
  • Occupational Outlook Handbook: Market research analysts external site
  • Qualitative Research Consultants Association external site
  • Special Libraries Association external site
  • Strategic and Competitive Intelligence Professionals external site
  • The Advertising Research Foundation external site

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