Media Programming Directors

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Direct and coordinate activities of personnel engaged in preparation of radio or television station program schedules and programs, such as sports or news.

Sample of reported job titles: Newscast Director, Production Director, Program Coordinator, Program Director, Program Manager, Programming Director, Station Manager, Television Program Director (TV Program Director)

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Tasks

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Plan and schedule programming and event coverage, based on broadcast length, time availability, and other factors, such as community needs, ratings data, and viewer demographics.
Coordinate activities between departments, such as news and programming.
Direct and coordinate activities of personnel engaged in broadcast news, sports, or programming.
Monitor and review programming to ensure that schedules are met, guidelines are adhered to, and performances are of adequate quality.
Check completed program logs for accuracy and conformance with Federal Communications Commission (FCC) rules and regulations and resolve program log inaccuracies.
Establish work schedules and assign work to staff members.
Monitor network transmissions for advisories concerning daily program schedules, program content, special feeds, or program changes.
Prepare copy and edit tape so that material is ready for broadcasting.
Confer with directors and production staff to discuss issues, such as production and casting problems, budgets, policies, and news coverage.
Develop ideas for programs and features that a station could produce.
Evaluate new and existing programming to assess suitability and the need for changes, using information such as audience surveys and feedback.
Develop promotions for current programs and specials.
Perform personnel duties, such as hiring staff and evaluating work performance.
Act as a liaison between talent and directors, providing information that performers or guests need to prepare for appearances and communicating relevant information from guests, performers, or staff to directors.
Review information about programs and schedules to ensure accuracy and provide such information to local media outlets.
Select, acquire, and maintain programs, music, films, and other needed materials and obtain legal clearances for their use as necessary.
Operate and maintain on-air and production audio equipment.
Develop budgets for programming and broadcasting activities and monitor expenditures to ensure that they remain within budgetary limits.
Read news, read or record public service and promotional announcements, or perform other on-air duties.
Direct setup of remote facilities and install or cancel programs at remote stations.
Conduct interviews for broadcasts.
Cue announcers, actors, performers, and guests.
Participate in the planning and execution of fundraising activities.

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Technology Skills

All 16 displayed Show 10 tools used

Calendar and scheduling software — Music scheduling software; RCS GSelector
Cloud-based data access and sharing software — Microsoft SharePoint
Data base user interface and query software — FileMaker Pro; Microsoft SQL Server ; Scheduling databases
Document management software — Adobe Systems Adobe Acrobat
Electronic mail software — Email software
Graphics or photo imaging software — Adobe Systems Adobe Photoshop
Instant messaging software — Twitter
Internet browser software — Web browser software
Music or sound editing software — Broadcast Electronics AudioVAULT FleX
Office suite software — Microsoft Office
Presentation software — Microsoft PowerPoint
Spreadsheet software — Microsoft Excel
Video creation and editing software — Apple Final Cut Pro; Avid Technology iNEWS
Web page creation and editing software — Content management systems CMS; Facebook
Web platform development software — Hypertext markup language HTML
Word processing software — Microsoft Word

Hot Technology — a technology requirement frequently included in employer job postings.

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Knowledge

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Communications and Media — Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
English Language — Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Customer and Personal Service — Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Administration and Management — Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
Personnel and Human Resources — Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, labor relations and negotiation, and personnel information systems.
Computers and Electronics — Knowledge of circuit boards, processors, chips, electronic equipment, and computer hardware and software, including applications and programming.
Telecommunications — Knowledge of transmission, broadcasting, switching, control, and operation of telecommunications systems.
Administrative — Knowledge of administrative and office procedures and systems such as word processing, managing files and records, stenography and transcription, designing forms, and workplace terminology.
Education and Training — Knowledge of principles and methods for curriculum and training design, teaching and instruction for individuals and groups, and the measurement of training effects.
Law and Government — Knowledge of laws, legal codes, court procedures, precedents, government regulations, executive orders, agency rules, and the democratic political process.
Sales and Marketing — Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.

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Skills

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Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions, or approaches to problems.
Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Reading Comprehension — Understanding written sentences and paragraphs in work-related documents.
Speaking — Talking to others to convey information effectively.
Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Coordination — Adjusting actions in relation to others’ actions.
Management of Personnel Resources — Motivating, developing, and directing people as they work, identifying the best people for the job.
Time Management — Managing one’s own time and the time of others.
Complex Problem Solving — Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Social Perceptiveness — Being aware of others’ reactions and understanding why they react as they do.
Writing — Communicating effectively in writing as appropriate for the needs of the audience.
Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Negotiation — Bringing others together and trying to reconcile differences.
Persuasion — Persuading others to change their minds or behavior.
Service Orientation — Actively looking for ways to help people.
Systems Analysis — Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.
Instructing — Teaching others how to do something.
Learning Strategies — Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Systems Evaluation — Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system.
Management of Material Resources — Obtaining and seeing to the appropriate use of equipment, facilities, and materials needed to do certain work.
Operations Analysis — Analyzing needs and product requirements to create a design.

Abilities

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Oral Comprehension — The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension — The ability to read and understand information and ideas presented in writing.
Oral Expression — The ability to communicate information and ideas in speaking so others will understand.
Problem Sensitivity — The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing that there is a problem.
Speech Clarity — The ability to speak clearly so others can understand you.
Written Expression — The ability to communicate information and ideas in writing so others will understand.
Deductive Reasoning — The ability to apply general rules to specific problems to produce answers that make sense.
Inductive Reasoning — The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
Information Ordering — The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Originality — The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Speech Recognition — The ability to identify and understand the speech of another person.
Near Vision — The ability to see details at close range (within a few feet of the observer).
Category Flexibility — The ability to generate or use different sets of rules for combining or grouping things in different ways.
Fluency of Ideas — The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Selective Attention — The ability to concentrate on a task over a period of time without being distracted.
Far Vision — The ability to see details at a distance.
Time Sharing — The ability to shift back and forth between two or more activities or sources of information (such as speech, sounds, touch, or other sources).

Work Activities

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Working with Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
Communicating with People Outside the Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Updating and Using Relevant Knowledge — Keeping up-to-date technically and applying new knowledge to your job.
Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
Scheduling Work and Activities — Scheduling events, programs, and activities, as well as the work of others.
Developing Objectives and Strategies — Establishing long-range objectives and specifying the strategies and actions to achieve them.
Guiding, Directing, and Motivating Subordinates — Providing guidance and direction to subordinates, including setting performance standards and monitoring performance.
Coordinating the Work and Activities of Others — Getting members of a group to work together to accomplish tasks.
Processing Information — Compiling, coding, categorizing, calculating, tabulating, auditing, or verifying information or data.
Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Resolving Conflicts and Negotiating with Others — Handling complaints, settling disputes, and resolving grievances and conflicts, or otherwise negotiating with others.
Coaching and Developing Others — Identifying the developmental needs of others and coaching, mentoring, or otherwise helping others to improve their knowledge or skills.
Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
Judging the Qualities of Objects, Services, or People — Assessing the value, importance, or quality of things or people.
Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
Performing Administrative Activities — Performing day-to-day administrative tasks such as maintaining information files and processing paperwork.
Documenting/Recording Information — Entering, transcribing, recording, storing, or maintaining information in written or electronic/magnetic form.
Staffing Organizational Units — Recruiting, interviewing, selecting, hiring, and promoting employees in an organization.
Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Analyzing Data or Information — Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.
Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
Evaluating Information to Determine Compliance with Standards — Using relevant information and individual judgment to determine whether events or processes comply with laws, regulations, or standards.
Monitoring Processes, Materials, or Surroundings — Monitoring and reviewing information from materials, events, or the environment, to detect or assess problems.
Providing Consultation and Advice to Others — Providing guidance and expert advice to management or other groups on technical, systems-, or process-related topics.
Monitoring and Controlling Resources — Monitoring and controlling resources and overseeing the spending of money.
Estimating the Quantifiable Characteristics of Products, Events, or Information — Estimating sizes, distances, and quantities; or determining time, costs, resources, or materials needed to perform a work activity.

Detailed Work Activities

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Determine presentation subjects or content.
Manage operations of artistic or entertainment departments or organizations.
Manage content of broadcasts or presentations.
Coordinate reporting or editing activities.
Maintain logs of production activities.
Operate communications, transmissions, or broadcasting equipment.
Maintain recording or broadcasting equipment.
Edit audio or video recordings.
Discuss production content and progress with others.
Develop promotional strategies or plans.
Select staff, team members, or performers.
Report news to the public.
Coordinate logistics for productions or events.
Maintain inventories of materials, equipment, or products.
Select materials or props.
Verify accuracy of data.
Interview others for news or entertainment purposes.
Direct productions or performances.
Direct fundraising or financing activities.

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Work Context

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Electronic Mail — 100% responded “Every day.”
Telephone — 100% responded “Every day.”
Contact With Others — 92% responded “Constant contact with others.”
Indoors, Environmentally Controlled — 93% responded “Every day.”
Face-to-Face Discussions — 80% responded “Every day.”
Deal With External Customers — 81% responded “Extremely important.”
Work With Work Group or Team — 78% responded “Extremely important.”
Time Pressure — 64% responded “Every day.”
Freedom to Make Decisions — 57% responded “A lot of freedom.”
Structured versus Unstructured Work — 56% responded “A lot of freedom.”
Duration of Typical Work Week — 78% responded “More than 40 hours.”
Coordinate or Lead Others
Frequency of Decision Making — 60% responded “Every day.”
Importance of Being Exact or Accurate — 56% responded “Very important.”
Level of Competition — 45% responded “Extremely competitive.”
Spend Time Sitting — 29% responded “Continually or almost continually.”
Letters and Memos — 47% responded “Once a week or more but not every day.”
Impact of Decisions on Co-workers or Company Results — 58% responded “Important results.”
Responsibility for Outcomes and Results — 35% responded “Very high responsibility.”
Frequency of Conflict Situations — 59% responded “Once a week or more but not every day.”
Deal With Unpleasant or Angry People — 58% responded “Once a week or more but not every day.”
Spend Time Using Your Hands to Handle, Control, or Feel Objects, Tools, or Controls — 32% responded “Continually or almost continually.”
Importance of Repeating Same Tasks — 33% responded “Important.”
Public Speaking — 30% responded “Once a month or more but not every week.”

Job Zone

Title	Job Zone Four: Considerable Preparation Needed
Education	Most of these occupations require a four-year bachelor’s degree, but some do not.
Related Experience	A considerable amount of work-related skill, knowledge, or experience is needed for these occupations. For example, an accountant must complete four years of college and work for several years in accounting to be considered qualified.
Job Training	Employees in these occupations usually need several years of work-related experience, on-the-job training, and/or vocational training.
Job Zone Examples	Many of these occupations involve coordinating, supervising, managing, or training others. Examples include real estate brokers, sales managers, database administrators, graphic designers, chemists, art directors, and cost estimators.
SVP Range	(7.0 to < 8.0)

Education

Percentage of Respondents	Education Level Required
65	Bachelor’s degree
13	High school diploma or equivalent
12	Associate’s degree

Credentials

Interests

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Interest code: ECA Want to discover your interests? Take the O*NET Interest Profiler at My Next Move.

Enterprising — Enterprising occupations frequently involve starting up and carrying out projects. These occupations can involve leading people and making many decisions. Sometimes they require risk taking and often deal with business.
Conventional — Conventional occupations frequently involve following set procedures and routines. These occupations can include working with data and details more than with ideas. Usually there is a clear line of authority to follow.
Artistic — Artistic occupations frequently involve working with forms, designs and patterns. They often require self-expression and the work can be done without following a clear set of rules.

Work Styles

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Attention to Detail — Job requires being careful about detail and thorough in completing work tasks.
Dependability — Job requires being reliable, responsible, and dependable, and fulfilling obligations.
Cooperation — Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
Self-Control — Job requires maintaining composure, keeping emotions in check, controlling anger, and avoiding aggressive behavior, even in very difficult situations.
Adaptability/Flexibility — Job requires being open to change (positive or negative) and to considerable variety in the workplace.
Analytical Thinking — Job requires analyzing information and using logic to address work-related issues and problems.
Innovation — Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
Integrity — Job requires being honest and ethical.
Stress Tolerance — Job requires accepting criticism and dealing calmly and effectively with high-stress situations.
Initiative — Job requires a willingness to take on responsibilities and challenges.
Social Orientation — Job requires preferring to work with others rather than alone, and being personally connected with others on the job.
Independence — Job requires developing one’s own ways of doing things, guiding oneself with little or no supervision, and depending on oneself to get things done.
Leadership — Job requires a willingness to lead, take charge, and offer opinions and direction.
Achievement/Effort — Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
Persistence — Job requires persistence in the face of obstacles.
Concern for Others — Job requires being sensitive to others’ needs and feelings and being understanding and helpful on the job.

Work Values

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Recognition — Occupations that satisfy this work value offer advancement, potential for leadership, and are often considered prestigious. Corresponding needs are Advancement, Authority, Recognition and Social Status.
Achievement — Occupations that satisfy this work value are results oriented and allow employees to use their strongest abilities, giving them a feeling of accomplishment. Corresponding needs are Ability Utilization and Achievement.
Independence — Occupations that satisfy this work value allow employees to work on their own and make decisions. Corresponding needs are Creativity, Responsibility and Autonomy.

Related Occupations

All 7 displayed

11-2011.00	Advertising and Promotions Managers
11-2021.00	Marketing Managers Bright Outlook
11-3061.00	Purchasing Managers
13-1023.00	Purchasing Agents, Except Wholesale, Retail, and Farm Products
27-2012.00	Producers and Directors
27-2012.04	Talent Directors
27-2012.05	Media Technical Directors/Managers

Wages & Employment Trends

Median wage data for Producers and Directors.
Employment data for Producers and Directors.
Industry data for Producers and Directors.

Median wages (2020)	$36.73 hourly, $76,400 annual
State wages
Local wages	ZIP Code:

Employment (2020)	131,000 employees
Projected growth (2020-2030)	Much faster than average (15% or higher)
Projected job openings (2020-2030)	15,600
State trends

Top industries (2020)	Information

Source: Bureau of Labor Statistics 2020 wage data external site and 2020-2030 employment projections . “Projected growth” represents the estimated change in total employment over the projections period (2020-2030). “Projected job openings” represent openings due to growth and replacement.

Job Openings on the Web

Sources of Additional Information

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Disclaimer: Sources are listed to provide additional information on related jobs, specialties, and/or industries. Links to non-DOL Internet sites are provided for your convenience and do not constitute an endorsement.

Country Music Association
Directors Guild of America
National Association of Broadcasters
National Association of Schools of Theatre
NATPE
Occupational Outlook Handbook: Producers and directors
Producers Guild of America
PromaxBDA
Public Radio Program Directors Association
Public Television Programmers’ Association
Radio Television Digital News Association
The National Academy of Television Arts and Sciences

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